The collaboration between Dime and Molson launched in August alongside the Dime Glory Challenge, offering a limited-edition capsule that fuses local heritage with contemporary streetwear. The capsule includes two co-branded t-shirts and a mug showcasing Dime's logo rendered in Molson's red, white, and blue palette. The colorway references Molson's visual legacy while energizing Dime's branding, symbolizing the convergence of tradition and innovation in Montréal. The release emphasizes hometown pride and creative identity, connecting Molson's longstanding brewing heritage with Dime's skate-influenced design approach. The small number of pieces increases symbolic weight and collectible appeal for fans and locals.
The city of Montréal has long been recognized for its creativity, culture, and collaborations that merge heritage with modern design. This August, two of the city's most celebrated names-Dime and Molson-have come together for a capsule collection that captures that unique spirit. Launching in tandem with the highly anticipated Dime Glory Challenge, the collaboration introduces limited-edition apparel and accessories that honor both brands' roots while offering fans a piece of authentic Montréal style.
Molson, one of Canada's most historic brewing companies, is synonymous with tradition and legacy. Dime, by contrast, has quickly grown into a modern design powerhouse, blending skate culture, fashion, and a forward-thinking approach to streetwear. Together, these two names reflect both the heritage and the evolution of Montréal, creating a partnership that resonates deeply with locals and fans worldwide. This collaboration is more than just merchandise-it is a statement of shared pride in their hometown.
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