Eurostar is set to have a cross-channel rival - but how will travellers benefit?

"It gets you directly into the centre of Paris [and saves] a lot of time as the border controls are much quicker than airports."

"It makes travelling easier when carrying larger luggage, as there are no fees. I take the Eurostar at least once every two months for either family or business reasons, and I have been doing so for a few years now. I also appreciate that it is a more environmentally responsible option than flying."

"However, unless Virgin Group's rival trains transport travellers between the UK and major European cities for a fraction of the cost, which is highly unlikely, it'll take a series of clever moves from the group to tempt frequent users away from Eurostar's familiarity. What could possibly tempt Brits in particular to jump ship?"

Frequent cross-channel train users prioritize direct city-centre arrivals, quicker border controls, easier luggage handling and lower environmental impact. Regular passengers report consistent convenience at St Pancras compared with major airports. Complaints include unreliable onboard WiFi and desires for competitive pricing and larger, more comfortable seats. Virgin Group plans new services launching in 2030 and promises stops at Ebbsfleet International and Ashford International if those stations are operational. Restoring Kent stops is seen as politically and practically significant for regional connectivity. Significant incentives and service improvements will be required for travellers to switch loyalties from established Eurostar routines.

Read at CN Traveller