"Today marks the first real bite - the prohibition of AI systems deemed to pose "unacceptable risk." That includes social scoring systems, real-time biometric surveillance in public spaces (with narrow exceptions), and AI designed to manipulate human behaviour in ways that cause harm. The broader obligations for high-risk AI systems kick in over the next 18 months, but the starting gun has been fired, and many founders are still lacing up their shoes."
"The February 2 deadline activates the AI Act's Article 5 prohibitions. These are the bright lines - categories of AI use that the EU has decided are simply incompatible with fundamental rights. In practice, this means any company operating within the EU that deploys AI systems falling into these prohibited categories must cease doing so immediately or face fines of up to €35 million or 7% of global annual turnover, whichever is higher."
The EU's AI Act entered force in August 2024 with a phased rollout, reaching its first major enforcement deadline on February 2, 2025. This deadline activates Article 5 prohibitions, banning AI systems posing unacceptable risk, including social scoring systems, real-time biometric surveillance in public spaces, and AI designed to manipulate human behavior harmfully. Companies violating these prohibitions face fines up to €35 million or 7% of global annual turnover. While most European startups don't currently deploy prohibited AI categories, significant anxiety exists regarding upcoming obligations for high-risk AI systems beginning August 2026 and general-purpose AI model requirements. Europe's startup ecosystem reports widespread unpreparedness for compliance despite years of regulatory development.
#eu-ai-act-enforcement #ai-regulation-compliance #european-startups #prohibited-ai-systems #regulatory-deadline
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