"Former Fine Gael minister said 'smear the bejaysus' out of Catherine Connolly, but never mentioned own role in Áras campaign Pundit has been working with Micheál Martin's party on media training for politicians since last year's elections"
"It became a viral moment of the presidential election: right up there with Catherine Connolly's keepie-uppies, Jim Gavin's €3,300 overpaid rent and Maria Steen's Hermes handbag."
"Ivan Yates' "smear the bejaysus out of her" quote virtually became the catchphrase of the campaign."
A former Fine Gael minister urged that campaigners 'smear the bejaysus' out of Catherine Connolly while not mentioning a personal role in the Áras campaign. A pundit has been working with Micheál Martin's party on media training for politicians since last year's elections. The remark became a viral moment of the presidential election, ranking alongside Catherine Connolly's keepie-uppies, Jim Gavin's €3,300 overpaid rent and Maria Steen's Hermes handbag. Ivan Yates' 'smear the bejaysus out of her' line virtually became the campaign catchphrase. Online audiences amplified the phrase across social platforms. The overlap of media training, party involvement and provocative language influenced public conversation during the campaign.
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