"Former Fine Gael minister said 'smear the bejaysus' out of Catherine Connolly, but never mentioned own role in Áras campaign Pundit has been working with Micheál Martin's party on media training for politicians since last year's elections"
"It became a viral moment of the presidential election: right up there with Catherine Connolly's keepie-uppies, Jim Gavin's €3,300 overpaid rent and Maria Steen's Hermes handbag. Ivan Yates' "smear the bejaysus out of her" quote virtually became the catchphrase of the campaign."
A former Fine Gael minister used the phrase 'smear the bejaysus out of her' aimed at Catherine Connolly while not mentioning his own role in the Áras campaign. The pundit involved has provided media training to politicians for Micheál Martin's party since last year's elections. The remark became one of the viral moments of the presidential election, compared to Catherine Connolly's keepie-uppies, Jim Gavin's €3,300 overpaid rent and Maria Steen's Hermes handbag. Ivan Yates' phrase quickly turned into a catchphrase and attracted widespread public attention during the campaign.
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