Pumpkin power! How this garish gourd took over the world
Briefly

Pumpkin power! How this garish gourd took over the world
A pumpkin festival in Pontefract features families and children posing among decorative gourds and autumn displays. A child dressed as Spider-Man climbs a heart-shaped pumpkin arch while a parent photographs him. Visitors wear coordinated pumpkin-themed clothing and pose on staged benches and beside trucks filled with squashes for social-media photos. Fields are scattered with pumpkins; people carry wheelbarrows and inspect produce as toddlers toddle with oversized pumpkins. A scarecrow character interacts playfully with visitors, lifting a man for photos. Supermarkets and retailers are stocked with pumpkin-branded merchandise ranging from mugs and socks to soap dispensers and knitted decorations, signaling widespread pumpkin-themed consumerism.
"I'm in a field in Pontefract watching a masked, miniature Spider-Man clamber through a heart-shaped pumpkin arch as his dad, in a pumpkin bucket hat, takes pics. To my left, a family in russet, pumpkin-themed knitwear queue for their turn on a plaid-blanket-draped bench beneath a Hello Pumpkin sign; to my right, a dutiful Instagram boyfriend captures his partner wellies, impeccable 'fit and killer pout in front of a Chevy truck full of pale-yellow squashes."
"What in gourd's name is going on? This is Farmer Copleys pumpkin festival: it's decorative gourd season and the UK has gone pumpkin mad. Step into your local supermarket and it's immediately apparent: Enter if you dare reads an orange arch in my Sainsbury's, and do I? There are pumpkin mugs, tealight holders, slipper socks, bibs, babygrows and adorable hat and jumper sets."
Read at www.theguardian.com
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