"Tesla's dominance in California is waning, shown by a seventh consecutive quarter of new vehicle registration declines. The company faces competition from Honda and Toyota, which posted increases."
"The Tesla Model 3 has a 12.6% market share in California, but the Toyota Camry and Honda Civic closely follow with 12.2% and 11.5% respectively."
"California holds 19.5% of zero-emission vehicle registrations, yet ZEV registrations have decreased, with hybrids gaining popularity as Chevrolet's ZEV sales increased significantly."
"Despite the challenges, Tesla opened the Hollywood Tesla Diner, a 24-7 outdoor eatery and supercharging station, reflecting the company's efforts to maintain a connection with consumers."
Tesla is facing a decline in new vehicle sales, particularly in California, leading to a seventh consecutive drop in registrations. Alongside major competitors like Honda and Toyota, which saw growth in their registrations, Tesla's figures decreased by 18.3%. Despite remaining a top-selling brand with the Model 3, Tesla's market share is being challenged. The popularity of hybrids is rising among Californians, contributing to a drop in zero-emission vehicle registrations. In response to market changes, Tesla opened a new diner to maintain consumer connection.
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