TikTok Reaches 200 Million EU Users
Briefly

TikTok Reaches 200 Million EU Users
"More than 200 million people across Europe now come to TikTok every month to express themselves, be entertained, learn a new hobby or skill and find or grow a business. That's up from 175 million people last year, and approaching a third of the population of the continent across the EEA and UK."
"There are now millions of businesses on TikTok across Europe. From sole traders to global brands, TikTok's unique recommender system helps businesses reach new customers they could not find another way, without needing a huge following. Experts at Oxford Economics found that the activities of small and medium sized enterprises (SMEs) on TikTok added €4.8 billion to the economies of Germany, France, Italy, Netherlands and Belgium and supported more than 51,000 jobs."
More than 200 million people across Europe visit TikTok monthly to express themselves, be entertained, learn new hobbies or grow businesses, rising from 175 million the previous year and nearing one-third of the EEA and UK population. Millions of businesses operate on TikTok, from sole traders to global brands. The platform's recommender system enables businesses to reach new customers without requiring large follower counts. Activity by small and medium-sized enterprises on TikTok added €4.8 billion to the economies of Germany, France, Italy, the Netherlands and Belgium and supported more than 51,000 jobs. Economic impacts include increased sales, visibility, and employment support across multiple markets.
Read at Social Media Today
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