"The Competition and Markets Authority said its investigation found that the U.S. tech giant has "strategic market status" because it has "substantial and entrenched market power" in general search and search advertising. It marks the first time the watchdog has issued the designation since new U.K. digital rules took effect at the start of the year. The label doesn't imply any wrongdoing."
"Online search ads appear alongside results from Google's search engine, usually tagged as "Ad" or "Sponsored" - versus online display ads, which appear on a company's website. The CMA says Google accounts for more than 90% of the U.K.'s online searches and more than 200,000 of the country's businesses rely on Google search ads to reach customers Google said it expects to face new rules and regulations on how its search service works."
Britain's Competition and Markets Authority designated Google as having strategic market status due to substantial, entrenched market power in general search and search advertising under new UK digital rules. The designation grants the CMA authority to consider proportionate, targeted interventions to open general search services to effective competition and ensure fair treatment of consumers and businesses. Google handles over 90% of UK online searches and more than 200,000 UK businesses rely on Google search ads to reach customers. Proposed remedies include choice screens for rival search services, non-discriminatory search ranking and presentation, and complaint channels for businesses.
Read at WRAL.com
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