Aimee Semple McPherson, a leading figure in early megachurches and a master of self-promotion, used innovative media tactics during her ministry. She engineered elaborate sermons, combining performance art with preaching, captivating enormous audiences. However, her sudden disappearance in 1926 sparked controversy and speculation, overshadowing her significant contributions to religious broadcasting and public speaking. While McPherson's impact is undeniable, her mystery left a complex legacy, intertwining fame with unanswered questions about her personal life and the authenticity of her public persona.
More recognizable than the Pope, McPherson was often besieged by followers, but the ocean offered an escape from their attention, and she liked going to the beach to read Scripture.
McPherson used mass media to make herself into a master of soul craft and self-promotion, laying hands on thousands of sick parishioners and preaching practically seven days a week until her death.
Collection
[
|
...
]