"Conor McGregor, along with partners Audie Attar and Ken Austin, sold their majority share of the whiskey brand for $600 million in 2021. Lobov was initially suing for five percent of the revenue from the sale."
"McGregor reportedly made $100 million from the sale. Lobov claimed that he was the initial creator and co-founder of the whiskey and that he was 'muscled out' of the deal."
"Lobov declined to speak to the media at length but he did confirm that he was 'happy with the resolution.' McGregor was removed as the face of Proper No. 12 in 2024 after being found liable for sexual assault."
Conor McGregor settled a lawsuit with Artem Lobov regarding profits from the Proper No. 12 whiskey brand sale. Lobov initially sought five percent of the $600 million sale, claiming he was the co-founder and was excluded from the deal. McGregor offered Lobov $1 million, which was declined, and denied any agreement on a percentage. The settlement was announced in court, with financial terms undisclosed. McGregor expressed gratitude for Lobov's contributions and is focused on returning to fighting this summer.
Read at Sherdog
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