Product localization involves customizing a product to cater to the unique language, culture, and legal requirements of various markets. The process is vital for companies targeting users from different countries, as it enhances product relevance and builds trust. Key aspects of localization include internalization, which entails enabling the product to support multiple languages and formats from the start, as well as understanding specific local contexts such as date formats, measurement units, and writing systems. Notably, 76% of online shoppers prefer purchasing products with information presented in their native language, emphasizing localization's importance in user engagement and revenue growth.
"Product localization customizes a product to suit the language, culture, and regulations of a target market, increasing relevance and building trust among users."
"76% of online shoppers prefer buying products with information in their native language, making localization crucial for attracting users and driving revenue."
#product-localization #international-markets #cultural-adaptation #user-experience #market-relevance
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