"Before this update, users could see individual pages for apps on the web - which they probably found via a search engine - but there was no way to browse within the App Store. On a Macbook, navigating to an app's iOS store page in the browser would prompt the native App Store software to launch. But on non-Apple hardware, this would lead you to a dead end."
"The new interface allows users to browse apps by category, as well as by platform - there are separate sections for apps on the iPhone, iPad, Watch, and other devices. While users cannot currently download apps from the web, this functionality could possibly be added in later. This redesign also signifies Apple's continued push to portray itself as a more open ecosystem."
Apple redesigned the App Store web interface to be usable on non-Apple devices. The update adds browsing by category and by platform, with separate sections for iPhone, iPad, Watch, and other devices. Previously, web access only showed individual app pages found via search engines, and navigating to an iOS app page on a Macbook opened the native App Store while non-Apple hardware reached a dead end. Users still cannot download apps from the web, though that capability could be added later. The change aids cross-ecosystem discovery and supports Apple’s positioning as a more open ecosystem amid ongoing antitrust scrutiny.
Read at TechCrunch
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