Aesthetics is essential in design alongside user experience (UX). The Aesthetic-Usability Effect suggests that users perceive beautiful interfaces as more usable. Despite the growing emphasis on UX, research, and testing in design, statistical data shows that interest in aesthetic aspects of design remains significant. Google Trends indicates that interest in User Experience Design has surged nearly tenfold since 2015, suggesting that while UX takes precedence, the importance of aesthetics in design is not diminished.
The Aesthetic-Usability Effect indicates that people generally perceive visually appealing interfaces as more usable and efficient, even if they aren't functionally superior.
In recent years, the focus within the design field has profoundly shifted toward user experience, as demonstrated by the increased interest in User Experience Design, rising tenfold since 2015.
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