Ixigo relaunched its app as Ixigo Next, targeting mass-market train and bus travelers. The interface centers on a voice-native AI assistant named Tara that answers queries in English, Hindi, and Hinglish. The rebuild is described as a “NewCo inside OldCo,” with a separate team rebuilding from the AI layer upward. The relaunch is positioned as a global first and a “Peace of Mind App for travellers,” with claims that the demo video shows only a small fraction of capabilities. The update is framed as a stronger product bet than recent offerings from major travel platforms.
"Ixigo - India's leading OTA for mass-market travelers, the train and bus crowd - relaunched its entire app under a new identity called Ixigo Next, with a voice-native AI assistant named Tara at the center of the interface, handling queries in English, Hindi, and the code-mixed Hinglish that is how most Indians actually talk to their phones."
"Co-CEO Rajnish Kumar told us that the rebuild was a "NewCo inside OldCo," a separate team rebuilding from the AI layer up."
"Co-founder Aloke Bajpai's LinkedIn post called it "a global first" and "a Peace of Mind App for travellers," and said the demo video "doesn't even demonstrate 1% of what we can do for you," which is the kind of founder language that makes it harder to see what is, underneath the theatrics, a more interesting product bet than anything Booking or Expedia shipped this year."
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