Samsung Galaxy S26 series' US pre-orders are up 25%, the Ultra is on top

"The Samsung Galaxy S26 Ultra represented a whopping 80% of all pre-orders. For comparison, the report from Korea had the Ultra at 70% of all pre-orders. Samsung says that social media buzz over the unique Privacy Display drove interest towards the S26 Ultra."

"Samsung US reports that the pre-order volume for the new Galaxy S26 series is up nearly 25% across channels (including its own online store, major carriers and big retailers). AI-powered features like Nightography, Generative Edit and Super Steady horizon lock also attracted some buzz."

Samsung US reports a 25% increase in Galaxy S26 series pre-order volume across all channels. The Galaxy S26 Ultra captured 80% of pre-orders, significantly higher than Korea's 70% share, indicating stronger US demand for the premium model. The Privacy Display technology generated substantial social media interest, while AI-powered features including Nightography, Generative Edit, and Super Steady horizon lock also contributed to consumer appeal. The Galaxy S26 and S26+ combined represent only 20% of pre-orders. Pre-order incentives include free storage upgrades and up to $900 trade-in credits. Detailed reviews of all three models are forthcoming.

Read at GSMArena.com