CFO Lin Tao referred to Sony's phone brand, Xperia, as a crucial business. However, the last two Xperia 1 flagship models bypassed the US market, and there has been a pullback in Europe. Sony no longer manufactures the phones and has eliminated the smaller Xperia 5 line. There are no updates on the Xperia 10 VII. The company also stopped sales of the Xperia 1 VII, necessitating replacements for defective products. Xperia's past significance in Japan's market has diminished drastically, raising questions about its current importance.
CFO Lin Tao stated that Sony's phone brand remains 'a very important business for us,' despite significant troubles in recent years.
The last two Xperia 1 flagships did not launch in the US, indicating a shift in focus away from a significant market.
Sony has discontinued the Xperia 5 line and has yet to release the Xperia 10 VII, suggesting a reduction in product offerings.
The company ceased production of the Xperia phones, signaling a further retreat from the competitive smartphone market.
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