The State of AI Apps 2025 report reveals unprecedented growth in generative AI applications, particularly across Google Play and the App Store. Downloads of these apps have soared, alongside substantial increases in in-app purchase revenue. Asia is leading the adoption of generative AI, driven by demand for creative tools, while North America excels in monetization. Notably, DeepSeek has emerged as a formidable competitor, surpassing ChatGPT in first-year downloads. Meanwhile, ChatGPT maintains robust user engagement, with usage patterns similar to popular social media platforms and peaks in activity during weekends.
The report outlines explosive growth in generative AI apps across both Google Play and the App Store, with record-high downloads and significant boosts in global IAP revenue.
Asia has emerged as the fastest-growing region in terms of generative AI app adoption, driven largely by user demand for creative, image-based AI tools.
DeepSeek accumulated more than 20 million downloads globally in less than a year, surpassing ChatGPT's first-year download performance and indicating a shift in the AI assistant market.
ChatGPT users engage with the platform frequently, comparable to usage on Reddit or X, with increased engagement noted during weekends.
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