RugOne is a premium rugged phone brand incubated by Ulefone, focused on durable, sustainable, and repairable outdoor technology. The brand leverages Ulefone's manufacturing expertise and supply chain and commits to long-lasting products that minimize environmental impact under the slogan "To Be Bold." RugOne debuts at IFA with the Xever 7 series, comprising Xever 7 and Xever 7 Pro. The Xever 7 Pro uses a Dimensity 7025 SoC, 12GB LPDDR5 RAM, 512GB UFS 3.1 storage expandable to 2TB, boots Android 15 with upgrades through Android 18, and features a bright 6.67" 120Hz AMOLED display. Imaging includes a 32MP GalaxyCore selfie, 50MP Samsung GN9 primary with OIS, a 64MP OmniVision NightVision sensor, and a FLIR thermal sensor. Power comes from a 5,500 mAh battery with 33W USB-C, 18W pogo-pin, and 10W reverse wired charging, with the device marketed with a swappable battery option.
The name RugOne is a blend of "Rugged" and "Top One," and we are told that RugOne will address the demand for durable, sustainable, and repairable outdoor technology. Moreover, RugOne will leverage Ulefone's manufacturing expertise and supply chain and will be committed to creating high-quality, long-lasting products that minimize environmental impact. RugOne's slogan will be "To Be Bold," which will reflect its philosophy and ambition to innovate and lead the outdoor communication sector.
The RugOne Xever 7 Pro will be powered by the Dimensity 7025 SoC and have 12GB of LPDDR5 RAM and 512GB of UFS 3.1 storage onboard, which will be expandable by up to 2TB via a microSD card. The smartphone will boot Android 15 and receive OS upgrades until Android 18. The Xever 7 Pro will feature a 6.67" 120Hz FullHD+ AMOLED display on the front with a 2,200-nit peak brightness.
Around the back will be two cameras - a 50MP primary (Samsung ISOCELL GN9, OIS) and a 64MP NightVision (OmniVision OV64B) unit. These will be accompanied by a thermal sensor from FLIR. Fueling the Xever 7 Pro will be a 5,500 mAh battery that will charge through the USB-C port at up to 33W and via the pogo pin dock at up to 18W. It will also support 10W reverse wired charging.
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