Why cellphone plans became the hot, new celebrity side hustle
Briefly

Ryan Reynolds invested in Mint Mobile in 2019 and later sold it to T-Mobile for $1.35 billion, earning an estimated $300 million. His involvement popularized Mint Mobile as a prepaid telecom choice. Celebrity branding has led to new entrants in the mobile space, including Trump Mobile, which launched with a monthly plan featuring unlimited services and a $499 phone. Virtual mobile network operators are using established celebrities to gain market traction, indicating a notable marketing trend.
Ryan Reynolds successfully positioned himself as the face of Mint Mobile, a virtual mobile network operator, and generated significant revenue after selling his stake to T-Mobile.
The concept of virtual mobile network operators is not new, but Reynolds’ approach of leveraging celebrity branding has attracted interest from various businesses looking to replicate his success.
Read at Business Insider
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