"Everyone is trying to out-scream and out-diva each other at AG Cook's sold-out Brooklyn Paramount show. Midway through his Friday-night DJ set for his Britpop 25 tour, the producer and moptopped dungeon master of the hyperpop universe has put on his Von Dutch remix, a standout single from last summer's Brat invasion that brings pop princesses Charli xcx and Addison Rae together for some prima donna repartee atop a distorted, industrial production."
"When the bridge's thumping hydraulic bass drops and opens up its warped wormhole of sound, the packed room suddenly fills with skilled (too skilled) impressions of Rae's piercing six-second shriek. Cook, who has been bopping behind the DJ booth up until now, collapses to his knees at the center of the stage, bowled over by the sheer energy in the room."
"Such are the demands of Cook's delirious brand of pop: like a black hole, it must suck you into its vortex. Cook emerged on the scene in 2013 with his London-based experimental pop music label PC Music, and his supersized exaggerations of mainstream pop cliches think Auto-Tuned voices pitch-shifted to a pip-squeak chipmunk register, cartoon boing-splat-zap sound effects on steroids, and glossy, hyper-artificial production invited intensely polarized responses."
AG Cook performed a sold-out Brooklyn Paramount DJ set during his Britpop 25 tour, spinning the Von Dutch remix featuring Charli xcx and Addison Rae over distorted industrial production. The track's bridge unleashed a thumping hydraulic bass that prompted the crowd to mimic Rae's piercing shriek, energizing Cook to collapse to his knees amid the room's intensity. Cook founded London-based label PC Music in 2013 and deployed supersized pop tropes—Auto-Tuned, pitch-shifted voices, cartoon sound effects, and hyper-artificial production—that provoked polarized reactions. Over a decade, Cook collaborated with megastars like Lady Gaga and Beyonce, while PC Music artists gained prominence.
Read at www.theguardian.com
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