AI Music: Helping SMEs Cut Costs and Build Stronger Brands

"For many SMEs, advertising, marketing, and content creation are constrained by tight budgets and limited time. In today's short-video era, where social media plays a central role in communicating brand value, music has become a key part of marketing campaigns. Yet sourcing the right tracks is rarely straightforward. Royalty-free music often requires additional licensing fees, and even then it may not fully match a brand's identity or deliver the desired emotional impact."

"The alternative-hiring a professional composer-brings its own challenges: significant costs, lengthy turnaround times, and limited flexibility for ongoing campaigns. This is where AI Music is beginning to change the equation. By making customised, brand-aligned soundtracks faster and more affordable, AI Music tools are opening new possibilities for SMEs. This article explores how these innovations can help small and medium-sized businesses strengthen competitiveness in a crowded market."

"Music is one of the most effective tools for businesses to connect with their audience. For SMEs, it often carries even greater weight in marketing and brand identity. A carefully chosen soundtrack in an advert, a short social media clip, or a podcast can instantly make a message more memorable and emotionally engaging. Unlike visuals or text alone, music provides rhythm and tone that shape how customers perceive a brand."

SMEs face tight budgets and limited time for advertising, marketing, and content creation, making high-quality music access difficult. Royalty-free tracks can incur licensing fees and often fail to match brand identity or emotional goals. Hiring professional composers is costly, slow, and inflexible for ongoing campaigns. AI Music enables rapid, affordable creation of customised, brand-aligned soundtracks that fit short-video and social formats. These tools lower financial and technical barriers, allow scalable iterations, and integrate sound as a strategic element of brand identity. SMEs can use AI Music to strengthen competitiveness and enhance audience engagement.

Read at Business Matters