"Bad Bunny's halftime show reveal had the entire internet clicking "share to story". The announcement video showed Bad Bunny in a pava, a wide-brimmed, woven straw hat from the rural jíbaro and agricultural workers, a symbol of Puerto Rican island heritage. The video then zoomed out to show Bad Bunny sitting on a football goal post, revealing his Superbowl involvement. The design language speaks directly to Gen Z video culture while maintaining the gravitas expected of Super Bowl messaging."
""El Mundo Bailará": A Strategic Friday Drop The January 16th release of his video teaser "El Mundo Bailará", or "The Whole World Will Dance" reignited the spark of excitement from the announcement. Heartwarming and upbeat, the video showcased Benito dancing with other people from all walks of life. Different ages, races, and dance styles were all represented. The underlying message tied it all in: this show will have you dancing, no matter where you are in the world."
A typical Super Bowl halftime announcement pattern was upended when Bad Bunny staged a reveal that became a viral cultural moment. The teaser featured Bad Bunny wearing a pava, a woven straw hat tied to rural jíbaro and agricultural-worker heritage, and framed him on a football goal post to signal Super Bowl involvement. The visual language blended Gen Z video aesthetics with traditional Puerto Rican symbolism. A January 16th teaser titled "El Mundo Bailará" presented diverse dancers of varying ages, races, and styles, underscoring a unifying message: the show aims to make the whole world dance.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]