"Spotify Wrapped is here! It's time to relive your year in listening. The annual music run-down - which takes more than a year to create - is officially a marquee event for Spotify. Last year, 1 in 3 of Spotify's over 713 million users engaged with their Wrapped. The campaign has grown from music to podcasts to audiobooks, and from a wholly digital event to in-person pop-ups."
"This year, Spotify Wrapped has several new features, or "stories," as the company likes to call them. Spotify will calculate your listening age and place you in a club. It'll also race your top artist against each other. Spotify Wrapped is easily shareable with friends, both on social media and in the group chats. There's a new in-app Wrapped Party feature for group-sharing, too."
"You won't have to look far: Spotify Wrapped is visible right on your home page. Users opening their Spotify mobile apps will find "Your 2025 Wrapped" images in the Home tab. A simple click will take you to thew stories. There's also a tab at the top of the home page, next to "All," called "Wrapped." Users can click there to see both their stories and custom playlists."
Spotify Wrapped launched December 3, offering personalized year-in-listening recaps accessible directly from the Spotify Home tab. Users see top five songs and artists, total minutes listened, top podcasts and minutes, and now audiobooks included in the recap. New features include a calculated Listening Age with club placement, artist-versus-artist races, and an in-app Wrapped Party for group sharing. Wrapped content is easily shareable on social media and group chats and also appears under a dedicated 'Wrapped' tab alongside custom playlists. Historically, around one in three of Spotify's 713 million-plus users engaged with Wrapped in the prior year.
Read at Business Insider
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