"In a neighborhood stuffed with pizza joints and drowning in cappuccino cafes, how lovely to come upon a store devoted to one beautiful instrument: Flute World. At the corner of Union and Grant streets, it features high ceilings, natural light spilling in from tall windows, displays of instruments, musical cases, accessories, and the Zenbooth, a private space crafted in Berkeley to test out flutes."
"The business is a one-stop shop where musicians of all ages and levels of expertise can buy C-flutes (the standard Western flute, in key C), piccolos, and alto and bass flutes, where they can bring their instruments for servicing, where they can peruse boxes of sheet music and where, on one autumn afternoon, they could attend a performance and master class with world-renowned jazz flutist Ali Ryerson."
Flute World occupies a corner of Union and Grant streets and showcases high ceilings, tall windows, instruments, cases, accessories, and the Zenbooth for private flute testing. The shop focuses exclusively on flutes, offering C-flutes, piccolos, alto and bass flutes, instrument servicing, sheet music, performances and master classes. The Berkeley branch opened in 2019 as a continuation of a flagship established in the early 1980s by Shaul Ben-Meir. Ownership transferred to the J.L. Smith Group in 2015, which expanded locations. Veteran flutists William Underwood and Cyron Jed Bejasa preside over the shop and cultivate community events.
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