Justin Bieber is set to release a surprise album titled 'Swag' on July 11, marking his first new music in six years. The album features collaborations with artists like Eddie Benjamin, Gunna, and Sexyy Red, all of whom have participated in jam sessions at his California home. Final touches were added in Iceland, where promotional images featuring his family were taken. Alongside the album announcement, Bieber has launched a fashion brand called SKYLRK, adding to his recent business ventures.
Justin Bieber is set to drop a surprise album on July 11, marking his first new music release in six years. The album includes collaborations with artists like Eddie Benjamin and Gunna.
Bieber has been preparing the album through 'jam sessions' at his Los Angeles home and completed final touches in Iceland, which included a photo shoot with his family.
A billboard in Iceland revealing the word 'Swag' is believed to announce the title of Bieber's seventh album, indicating a strong promotional push ahead of its release.
Alongside his music, Bieber launched a new fashion brand named SKYLRK, offering a variety of apparel and accessories, marking a significant business move within days of his album release.
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