RAIN Notes: September 4, 2025
Briefly

RAIN Notes: September 4, 2025
"We learn that the song Blinding Lights, by Canadian singer/songwriter The Weeknd, became the first song in the history of Spotify to play five billion streams. That eye-popping milestone was reached on August 31. The song itself - packaged on The Weeknd's After Hours album, was released in November, 2019, so it took a little less than six years to accumulate those plays."
"Ongoing Partnership iHeartMedia splashes the continuation of its partnership with the National Football League, announcing the 2025 fall podcast lineup. Anchoring the rundown is a new show: NFL Cover Zero, and one existing podcast joins the network this year - Late-Round Fantasy Football Podcast. This is the fifth season of the NFL Podcast Network, which started in 2021, and which produced all official NFL Media and NFL Films podcasts. Full PR HERE."
"With a focus on what it calls "core podcast metrics," it shows that audience expectations have shifted year-over-year, particularly regarding whether podcasting is an audio or video experience.) The audio-only" expectations have shrunk a bit.) But is it about winning and losing, or about serving the listener with choice? Not to mention the "listening-to-video" phenomenon. There's much more to the output, including multicultural consumption, frequency of listening, audience ethnicities, and much more. The free download is HERE."
Blinding Lights reached five billion Spotify streams on August 31 after less than six years since its November 2019 release on After Hours, and previously was the first song to surpass four billion plays. iHeartMedia extended its partnership with the National Football League and announced the 2025 fall podcast lineup, adding NFL Cover Zero and Late-Round Fantasy Football Podcast for the NFL Podcast Network's fifth season. Sounds Profitable released The Podcast Landscape study showing shifting audience expectations between audio and video podcast formats, multicultural consumption patterns, listening frequency, audience ethnicities, and other core podcast metrics; a free download is available.
Read at RAIN News
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