"Taylor Swift's The Life of a Showgirl has officially sold more than 3.5 million equivalent album units in the United States in its first week of release, setting a new record: It's the largest sales and streaming week, by equivalent album units, for an album since Billboard began charting and ranking each week's most popular albums (including physical sales, digital sales, and streaming) since December 2014. Though the current sales week is not yet over, Billboard confirmed The Life of a Showgirl' s record-setting number via the data tracking firm Luminate;"
"With Swift at 3.2 million physical copies sold, Adele still technically holds the modern-era single-week sales record with 3.378 million for the opening week of 25; however, Billboard predicts that Swift will surpass Adele in that regard as well (the single-week sales numbers will be officially revealed on Sunday, October 12th). Swift's success with physical sales is nothing new, but her rollout for The Life of a Showgirl has been particularly focused on juicing vinyl and CD numbers. 28 variants - with exclusivity incentives to buy not one, but several copies - is a major reason why Showgirl will (probably) break Adele's record for the largest single-week album sales."
The Life of a Showgirl moved more than 3.5 million equivalent album units in the United States during its first week, creating the largest sales-and-streaming week since Billboard began tracking albums. The release registered roughly 3.2 million physical copies and about 300,000 units from streaming. The previous Billboard-era record was Adele's 25 at 3.482 million units. Adele still technically holds the modern-era single-week physical sales mark with 3.378 million, but projections indicate Swift may surpass that number when official single-week sales are revealed. The album's rollout emphasized multiple vinyl and CD variants and exclusivity incentives to drive multiple purchases.
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