"Lately, it seems we just can't get enough of the 2000s. We're singing " Von Dutch" and bootlegging trucker hats. We're taking bathroom selfies on digicams. We're going out in low-rise jeans, yearning for an era of clubbing before smartphones. It's within this collective flashback that the Deep emerges, decked out in sequined tank tops and Jeremy Scott teddy-bear sneakers. For the South Korean hyperpop singer-songwriter and producer, the mission is to get loud and get down, the good old fashioned way and then some."
"Production credits include hyperpop heavy-hitters Dorian Electra, kimj, and atlgrandma, and in a bid to engineer the most unforgettable rager, the party props the door open to all genres: You'll catch whiffs of 2nd-generation K-pop groups like SNSD and SHINee, early PC Music releases, how i'm feeling now-era Charli XCX, UK garage, and, of course, the requisite 2000s club pop and EDM (an acronym which the Deep creatively reinterprets as "Everyone Deserves a Moment")."
KPOP B!TCH is the Deep's debut album that channels 2000s club culture with sequined aesthetics, Jeremy Scott teddy-bear sneakers, and party-themed lyrics. The record foregrounds nostalgia for early-aughties nightlife—fast cars, VIP bottle service, dancefloor makeouts, and buzzing phones—while deploying stock club-anthem phrases like rock your body, take it off, and turn it up. Production involves hyperpop figures Dorian Electra, kimj, and atlgrandma, and the sound blends 2nd-generation K-pop, early PC Music, Charli XCX's how i'm feeling now era, UK garage, and 2000s club pop. Highlighted moments include the highway synth rush of "BEEP BEEP," a Hannah Diamond-esque chorus on "Lucky Star," and the sultry bassline of "SOLO," though several EDM-leaning tracks fail to reach euphoric heights.
Read at Pitchfork
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