The Velvet Sundown, an entirely AI-generated music project, has rapidly gained over a million streams on Spotify, including AI-created promotional photos and a backstory. This development poses a substantial disruption to the music industry, reminiscent of the impact that Napster had in the late '90s. The rise of AI challenges traditional concepts of music production, sparking concerns about the necessity of human musicians in the creative process. This shift in the music landscape highlights ongoing patterns of disruption affecting creative industries as a whole.
The Velvet Sundown, who managed to rack up over a million streams on Spotify in mere weeks, were recently revealed to be entirely AI-generated. Not just the music; the promotional photos, the back story, even their mysterious 'somewhere between human and machine' persona.
This is a huge disruption to the music industry. Something which, to anyone of my age, may seem eerily familiar. Back in the late '90s, a cheeky little internet service called Napster turned the music industry upside down.
Only this time, it's not just disrupting how we consume music - it's questioning whether we need human musicians at all. The pattern repeats; I've seen this dance before, and it doesn't end well for the humans involved.
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