The High Sierra Music Festival in Quincy, California, is struggling due to declining ticket sales, having dropped from 7,000 to about 4,500 in recent years. This downturn reflects broader challenges facing independent festivals and even larger events like Coachella, which has seen significant drops in attendance. As a response to these economic pressures, festival owner Dave Margulies has decided to alter the lineup strategy for 2025, opting for smaller, emerging acts over established headliners in an effort to reduce costs and ensure the festival's future viability.
Independent music festivals, such as High Sierra, are struggling with declining ticket sales and profitability, mirroring trends in larger events like Coachella.
The decision to shift lineup preferences is crucial for sustainability, with festivals now bypassing high-profile acts in favor of emerging talents.
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