"More than one-third of US workers (36%) identify as a Swiftie-and are likely to be distracted when Taylor Swift releases her 12th studio album, according to new data. Swifties will wait in a merch line for three hours, meticulously place crystal freckles on their faces, and clear out a Michael's to craft concert-ready bracelets, so it may not be surprising that 6% plan to take off for the October 3 release of The Life of a Show Girl, according to a new survey from BambooHR."
"The latest Swift release isn't the first cultural phenomenon to distract employees from work. An estimated 22.6 million Americans planned to take off on Super Bowl Monday this year, according to UKG. Additionally, one in four workers in the US said their productivity fell during the 2024 summer Olympics, NBCUniversal claimed. (It's not all bad news, though: Some workplace experts believe such events can help connect workers.)"
"October 3 won't even be the first time work productivity has fallen thanks to Swifties, according to some reports. In August, when Swift announced on Instagram her engagement to Kansas City Chiefs tight end Travis Kelce, work possibly stopped for many Swifties, as 22% said they heard the news on the job, BambooHR found. At least one company ended the workday early, figuring any attempts to get employees back on track would be futile."
36% of US workers identify as Swifties, and 6% plan to take October 3 off for Taylor Swift's 12th album, The Life of a Show Girl. Fans engage in time-consuming concert preparation such as waiting long merch lines, applying crystal freckles, and clearing craft stores to make bracelets. Employees working on release day may be distracted by group chats; 10% report dedicated Swiftie channels on Slack or Teams. Cultural events already affect productivity: 22.6 million Americans planned to take Super Bowl Monday off, and one in four reported lower productivity during the 2024 Olympics. Past Swift announcements and presales have disrupted work and prompted early closures.
Read at Fortune
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