"Recap debuted yesterday in North America and will roll out globally this week. It includes music, but doesn't replace YouTube's Music Recap, and it mirrors a lot of what Spotify does with Wrapped: You'll see your top channels, artists, and the evolution of your viewing habits. You'll also be assigned a "personality type" engineered for screenshotting and sharing. Those made-up personae reflect your content preferences and include The Sunshiner (good vibes),"
"Beating the rush: Recap arrived the same day as Apple Music's Replay and Amazon Music's Delivered, in what seems to be an attempt to get ahead of Spotify Wrapped, which came out on Dec. 4 last year and will likely dominate your social feeds soon. YouTube listened: Big names on the platform, like Marques Brownlee and Hank Green, have long asked for a year-end video recap."
YouTube launched Recap in North America and will roll out globally this week. Recap includes music but does not replace YouTube's Music Recap. Recap compiles top channels, favorite artists, and the evolution of viewing habits. Recap assigns a screenshot-friendly personality type engineered for sharing. Personality examples include The Sunshiner (good vibes), The Trailblazer (unique tastes), and The Connector. Viewing habits such as watching AI robot fail videos or looping "Baby Shark Dance" for a child feed into Recap results. Recap debuted alongside Apple Music Replay and Amazon Music Delivered as a timed year-end roundup meant to drive social sharing.
Read at Morning Brew
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