"When I see an opportunity for a clean slate, I try to take it. And it does feel different - it sounds like it wouldn't, but it really does. I feel a feeling of openness and possibility, and I'm inspired."
"I adore them. They're incredible people and I had an amazing experience with them. But the truth is that a 12-year-old girl presold her creative output before she knew what it would be like and before she knew what she was signing away."
"I have no master. I'm trying to embody that message and tap into feelings of freedom and newness. I knew I needed to take a second to have nothing being bought or sold that comes from me."
Lorde confirmed she did not renew her contract with Universal Music Group after it expired late last year, ending a relationship that began when she signed a developmental deal at age 12. The 29-year-old artist expressed feeling inspired by the independence and openness this decision provides. While maintaining positive regard for Universal and acknowledging the quality of her experience with them, Lorde emphasized that signing away her creative output as a child before understanding the implications was problematic. She stated her intention to embody the concept of having no master and to experience a period where nothing from her is being bought or sold. Though she left open the possibility of future label deals, she prioritized taking time to operate independently.
Read at Vulture
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