"Afrobeats is declining overseas – that's a fact. The sound from 2020 to 2024 isn't what it is today. I've been watching, learning and studying my idols, looking for a way to bring that energy back."
"Younger artists are still optimistic, believing they can go global, but when I speak to more established artists, I mostly get a sense that they're just trying to survive these times."
Afrobeats, which gained global traction in 2016, is now facing challenges in maintaining its popularity. Olabode Otolorin, a campaign associate at Mavin Records, expresses concern over the genre's export status. Omah Lay acknowledges a decline in Afrobeats overseas, noting that the sound has changed significantly since its peak. While younger artists remain hopeful about going global, established artists feel the pressure to adapt. The genre saw a resurgence in 2021, but current sentiments indicate a struggle to recapture its former energy.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]