As Pride Month approaches, NYX Professional Makeup has launched its 2025 Pride campaign titled Pridemix, which emphasizes queer self-expression through music and makeup. The campaign showcases emerging LGBTQIA+ musicians like Destin Conrad, Zolita, and Tiana Major9, who share personal stories about identity in digital video segments. NYX aims to spotlight underrepresented voices and has committed to supporting the community through initiatives like Proud Allies for All. The campaign aligns with a financial commitment of over $500,000 to LGBTQIA+ charities, demonstrating NYX's dedication to inclusivity beyond the Pride Month celebration.
At NYX Professional Makeup, we don't just celebrate our LGBTQIA+ family during Pride Month; we celebrate them and their artistry every day.
With Pridemix, we are shining a light on underrepresented voices while celebrating their artistry through makeup. Music and make-up are the ultimate connectors.
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