Scandinavian Bakery Binge In NYC As Smor Bakery Opens Its Third Location
Briefly

Danish bakeries in New York City are flourishing, with Smor Bakery expanding to its third location in Williamsburg. Renowned restaurants like Noma have positively influenced this trend, promoting Danish cuisine globally. Smor Bakery, co-run by Sebastian Bangsgaard and Sebastian Perez, opened its first location in 2019 in the East Village through a small initial investment. The popularity of Danish baked goods stems from the rich cultural heritage of baking in Denmark, emphasizing traditional spices and simple offerings, which resonate with the New York audience.
The recent success of Danish bakeries in New York City is attributed to the influence of renowned Danish restaurants like Noma that have elevated Danish cuisine on a global stage.
Smor Bakery has expanded to three locations, adapting to New York's diverse palate and preferences, demonstrating the appeal and acceptance of Scandinavian baked goods.
Sebastian Bangsgaard and Sebastian Perez started Smor Bakery in 2019 with a modest $1,000 of their savings, showcasing their entrepreneurial spirit in the competitive NYC market.
Danish baking culture, rich in spices like cinnamon and cardamom, combined with innovative restaurant trends, has fostered a thriving bakery scene in NYC.
Read at Forbes
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