Subway has seen its number of US locations drop below 20,000 for the first time in two decades, with a closure of 631 restaurants in 2024 alone, reducing the total to 19,502. This decline is attributed to overexpansion, poor management strategies, and legal issues that have detracted from the brand's reputation. Subway, however, claims to be taking a strategic approach to assess its U.S. locations, even as its international locations continue to grow for the second consecutive year, indicating some resilience despite domestic struggles.
For the first time in 20 years, the number of Subway's domestic locations dipped below 20,000, according to newly released franchise disclosure documents.
Subway is evaluating its US footprint 'using a strategic, data-driven approach' to ensure restaurants are in the right location, image and format.
Subway's rapid expansion also started to backfire in 2016 when the company prioritized quantity, flooding markets with stores and often placing franchises within blocks of each other.
Despite its decline in the US, Subway's number of international locations has now seen net growth for the second consecutive year.
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