Jell-O has been utilized in cooking and baking since the 15th century, once considered a luxury for the wealthy during the Victorian era. The trademark of Jell-O in 1897 made gelatin products accessible to all social classes. In the late 1960s, Jell-O achieved peak popularity, especially in the Midwest. Although its popularity waned nationally, Utah has maintained a significant fondness for Jell-O, being designated as the official state snack in 2001 due to its affordability and versatility, making it appealing for larger families.
Jell-O can be used to make everything from pies and cakes to salads, layered desserts, and, of course, Jell-O shots. Gelatin has been used in cooking since at least the 15th century, and during the Victorian era, it was a luxury food enjoyed by the wealthy. After the Jell-O name was trademarked in 1897, it became popular among all classes, reaching peak usage in the late 1960s, especially in the Midwest.
Despite falling out of favor elsewhere, Jell-O remains immensely popular in Utah, where it was named the official state snack in 2001. Economically, a 3-ounce package of Jell-O costs around $1.79, making it a practical choice for families, particularly in Utah where the average household size was 2.99 people as of 2021.
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