"The immersive experience will celebrate the deep connection between Florence Welch and her dedicated following, transforming UMusic Shop NY into a beautifully curated space that mirrors the band's signature baroque-folk aesthetic."
"The centerpiece of the transformation is a stunning floral installation, providing the perfect backdrop for fans to capture a magical F + TM moment."
"In a rare move, UMusic Shop NY is also stocking high-demand items from the group's online store that are frequently sold out, so you can shop the collection in person."
"Best of all, you'll get the chance to channel Florence's iconic style by designing a personalized, custom choker at the pop-up necklace station."
Florence + The Machine is hosting a two-day immersive experience in New York City on April 21 and 22, coinciding with their 'Everybody Scream' tour. UMusic Shop NY will transform into a whimsical space reflecting the band's baroque-folk aesthetic, featuring a floral installation for photo opportunities. Exclusive merchandise, including new apparel and high-demand items, will be available. Fans can also create custom chokers at a necklace station, enhancing their connection to the band's unique style.
Read at Time Out New York
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