David Handler created (Le) Poisson Rouge after identifying a disconnect between classical music and younger audiences. He noted that concert rituals were confusing and costs were high, making music less accessible. Handler aimed to blend spontaneous nightlife with meaningful artistic presentations. The venue emerged in a historic jazz club location, presenting performances from renowned artists. By designing a space that fostered interaction and reduced pretension, Handler sought to resuscitate late-night culture in New York City and advance the arts.
"The costs were prohibitive, and the concert rituals were confusing - when am I allowed to cough?"
"There was less pretension. At the time we decided to open LPR, it seemed like there was this reciprocal interest - art institutions needing more spontaneity and nightlife needing a little bit more substance."
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