I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power
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I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power
"Zara Larsson's career is moving at lightning speed, with her irresistible spot on PinkPantheress's track rising to No. 1 on Billboard's global charts. At the time of writing, she has three songs in the US Hot 100 and is the fourth biggest female artist on global Spotify, behind only Taylor Swift, Olivia Dean, and Raye."
"The release of her album Midnight Sun marked a significant transformation for Larsson, reinventing her as a rave nymph with a flamboyant style. The album is a collision of brash electro-pop and drum'n'bass, filled with vibrant imagery of dolphins, rainbows, and tropical flowers."
"Pop can seem like hard work in the age of chart gamification and paparazzi-hounding, but Larsson makes it shimmer, acting as if her duty is to provide joyful escape. She expresses her enjoyment of her career, stating, 'I'm having the time of my life.'"
Zara Larsson is experiencing a meteoric rise in her music career, highlighted by her recent No. 1 spot on Billboard's global charts. At 28, she has three songs in the US Hot 100 and ranks as the fourth biggest female artist on global Spotify. Her latest album, Midnight Sun, showcases a playful blend of electro-pop and drum'n'bass, transforming her image into a vibrant pop star. Larsson embodies joy and escapism in her music, making her a standout figure in the contemporary pop landscape.
Read at www.theguardian.com
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