ESPN, Disney Jr. team up with Every Kid Sports to get preschoolers in the game
Briefly

ESPN's 'Take Back Sports' initiative, in collaboration with Disney's 'Disney Jr. Let's Play!' campaign, introduces preschool sports grants for families with children aged 3-7. Announced on ABC's Good Morning America, this initiative aims to enhance joyful play and development among preschoolers, particularly in select cities. Play activities are recognized as crucial for healthy child development. Upcoming summer events will include roller-skating experiences, the 'Disney Jr. LIVE On Tour' concert, and engaging online content to encourage active play.
Qualifying families with kids between the ages of 3-7 can now register for preschool sports grants as part of ESPN's 'Take Back Sports' initiative.
Ayo Davis, president of Disney Branded Television, emphasized that play is essential for storytelling, sparking imaginations, and helping kids understand the world.
Events this summer include a Disney Jr.-themed roller-skating experience and the 'Disney Jr. Live On Tour: Let's Play!' traveling concert.
The Child Mind Institute highlights the importance of play-based activities for preschoolers, noting it supports their healthy development and well-being.
Read at ABC7 Los Angeles
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