City may rehire PR firm as possible referendum on downtown public housing looms
Briefly

Menlo Park is set to vote on rehiring Tripepi Smith Communications, a firm experienced in crisis management, for $210,000. This comes as the city faces a potential ballot initiative requiring public approval for housing development on downtown parking lots. Tripepi Smith has previously assisted the city with marketing, design, and public engagement. Their role will include crisis communications support starting July 1, highlighting the city's proactive approach to navigating potential public dissent regarding housing plans.
The city of Menlo Park plans to rehire Tripepi Smith Communications, which has extensive crisis management experience, ahead of a critical housing ballot initiative.
Tripepi Smith has worked with various California cities, providing crisis communications support, to prepare Menlo Park for potential public backlash regarding downtown housing development.
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