"Liza Moiseeva, chief marketing officer at Commons, expressed disbelief at Allbirds' pivot to AI, stating, 'It belongs in an Onion article.' She noted that Allbirds was once a 'poster child for sustainable brands,' and its environmental mission was a key factor in her loyalty as a customer."
"The company is abandoning its previous focus on environmentalism, which doesn't seem compatible with a focus on AI. In a SEC filing, Allbirds stated that stockholders are being asked to approve a charter amendment to remove references to the Company being operated for the environmental conservation public benefit."
Allbirds is transitioning from its sustainable footwear business to focus on AI compute infrastructure, rebranding as NewBird AI. The company is selling its footwear assets to American Exchange Group and is seeking stockholder approval to remove references to environmental conservation from its charter. This shift marks a significant departure from its origins as a leader in sustainable fashion, which has raised concerns among long-time customers about the company's commitment to environmentalism.
Read at Fast Company
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