hello82, an independent K-Pop label known for bridging fans and idols, has launched its flagship store in Soho, New York City. Spanning 6,915 square feet, this space is designed to create a vibrant hub for K-Pop enthusiasts. Founder Jae Yoon Choi aims to provide meaningful experiences for fans, enhancing K-Pop's global reach. With this expansion, hello82 seeks to transform the K-Pop landscape by offering exclusive access to artists and connecting underserved international fans more effectively within the thriving NYC market.
We wanted to help make K-pop truly global by supporting underserved international fans. As a unique music label and distributor, we not only serve the artists but also help them connect with fans wherever they are, Jae Yoon Choi, Founder and CEO of hello82, told amNewYork.
All of us at hello82 are K-pop fans ourselves. We aim to be friends to the fans and to create what we believe is truly needed in this market and industry, Yoon said.
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