The Goby Homes platform was created to tackle two significant issues in the real estate industry: transaction failures and cybersecurity risks. With a staggering 250,000 deals falling through annually in the U.S. and half of real estate businesses reporting cyberattacks, the need for improved processes is clear. Nickelson, inspired by personal experiences, emphasized a unified source of accountability to reduce confusion. The platform enhances the experience for buyers, sellers, brokers, and agents by centralizing communication and document management. NAR's Innovation Strategy director praised this initiative as a significant advancement driven by innovators tackling long-standing challenges.
The Goby Homes platform acts as a central hub for all parties involved in a transaction allowing them to track progress, manage documents and communicate effectively.
Nickelson's motivation to launch the company stemmed from his aunt's near-miss in a home purchase, highlighting the dire need for enhanced communication and transparency.
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