Madhappy has opened its first flagship store in New York City on Mulberry Street, the company's second brick-and-mortar location in the U.S. The space reflects the brand's streetwear aesthetic merged with a mission to promote mental wellness. Its design features distinct materials and includes the Madhappy Pantry, an experiential café that partners with local culinary innovators. The flagship also debuts limited-edition capsules celebrating New York, including collaborations with the Yankees, Mets, and Lucali Pizza, aiming to reflect the city's spirit while staying true to Madhappy's ethos.
This marks Madhappy's second brick-and-mortar flagship in the United States, following the success of its Los Angeles location.
The entire setup feels simultaneously urban and intentional, mirroring Madhappy's mission to create spaces that encourage conversation around mental health.
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