Rose Marcario, former CEO of Patagonia, was a prominent advocate against Trump's policies during his presidency, particularly emphasizing environmental protection and social responsibility. Although she left Patagonia in 2020, her commitment to activism continues through various roles, including partnerships in climate-focused ventures and nonprofit leadership. Marcario's tenure at Patagonia marked a significant growth period for the brand and solidified its identity as a progressive business player. She champions the idea that businesses can make a meaningful impact, urging them not to shy away from their responsibilities in addressing societal issues.
Under Rose Marcario's leadership, Patagonia thrived by integrating environmental activism into its business model and significantly increasing revenue, all while advocating for progressive causes.
Marcario asserts that businesses have the potential to be a powerful force for positive change in society, countering the trend of companies retreating from political and social commitments.
#patagonia #social-responsibility #climate-activism #business-leadership #environmental-sustainability
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