"Kashkash's advertising campaign aims to encourage users to stop withdrawing cash and switch to mobile payments for convenience, security, and accessibility."
"With a NIS 2 million investment in humor-based ads and a NIS 50,000 raffle, Kashkash promotes its digital payment solution, appealing to a wide audience."
Kashkash has initiated a significant advertising campaign, investing approximately NIS 2 million with the tagline "Salamat to the caspomat." The campaign promotes the Kashkash app as a modern solution for cashless transactions, featuring well-known comedians Israel Katorza and Eli Yatzpan. By encouraging users to transition from ATMs to digital payments, Kashkash highlights the ease and security of cashless transactions. Additionally, the promotion includes a raffle prize of 50,000 shekels for users who spend over NIS 500 through the app, reinforcing its value and accessibility in daily transactions.
Read at The Jerusalem Post | JPost.com
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